Maison Alaïa opens its first London flagship store

3 July, 2018 1:30 pm

The late Azzedine Alaïa was known for his uniquely elegant perspective on design, which has now been translated into Maison Alaïa’s first London store.

Alaia store London

The Maison Alaïa store design was carefully planned by Azzedine himself and is located at 139 Bond Street in London. Azzedine and his team worked closely with design team Nulty, to create a light and transparent space, with handpicked artwork and furnishings from Azzedine’s favourite designers. The effect is a simple yet welcoming space, which reflects Alaïa’s spirit.

Alaia store London staircase

The building, which was once the headquarters of antique jeweler SJ Phillips, has been carefully restored to its former glory, with a grand stone facade, arching windows and bare bricks. The exterior has been elegantly finished with the brand’s signature sandy pink flag, which waves discreetly outside the door.

Nulty worked alongside renowned architect Aukett Swanke to develop a simple yet beautiful interior with a minimalistic lighting solution, which supports the late designer’s idea that there is beauty in simplicity. The simple lighting system is offset beautifully by the bold burnished metal and glass staircase, which was designed by Kris Ruhs.

Alaia store London fitting room

The lighting includes an aluminium wall light cascade which was also designed by Kris Ruhs, which ripples through all three floors within the store. The airy feel to the store is enhanced by donut lamps, which were designed by Marc Newson for Flos, which hang from the ceiling and radiate a subtle light from above.

Alaia store London main space

The lighting is completely flexible to allow staff to alter the effect, to create different scenes which are able to highlight specific pieces of merchandise. The attention to detail is remarkable, with miniature uplights fitted within the window framework to highlight both the displays and the curved lines of the architecture.

The lighting effect is accentuated through the carefully chosen furniture pieces which create a comfortable and welcoming environment. The furniture pieces have been selected from a range of artists and include everything from glass benches by designer Naoto Fukasawa and bookshelves from Skiro Kuramato. In fact, even the sofas are designed by Alaïa’s friend Pierre Paulin. The walls are adorned with artwork from international designers and artists including a painting by Christoph von Weyne and pieces from Martin Szekely.

Alaia store London glass table in main space

Nulty has designed a store which is in keeping with the brand and is a fitting tribute to the late designer and his remarkable vision.

If you would like to discuss design concepts for a store interior, our experienced team are always available to assist you.